Alan Meldrum, A Frictionless Experience In a Disruptive World, #GYPSeminarSeries Part-3

Part 3, It Starts with Product (or Service.) In the third part of Alan Meldrum’s talk, ‘Frictionless Experience in a Disruptive World.’ Alan emphasises the absolute need for a strong product or service in delivering great service. “If the product is poor, you are on a hiding to nothing in getting good customer satisfaction.” Later […]

Alan Meldrum, A Frictionless Experience In a Disruptive World, #GYPSeminarSeries Part-2

Part 2, No Hiding Place with Social Media In the second part of Alan Meldrum’s talk, ‘Frictionless Experience in a Disruptive World.’ Alan speaks about social media and how it’s changing the entire business landscape. He discusses the importance of companies being authentic and focussed on community building over targeted marketing. He goes on to […]

Alan Meldrum, A Frictionless Experience In a Disruptive World, #GYPSeminarSeries

Several months ago, Alan Meldrum, Global Vice-President for Strategy and Client Services for Percepta shared some wonderful ideas with the Glasgow Young Professional audience about why – in an increasingly disruptive world it’s never been more important for businesses to deliver a frictionless stakeholder experience. It was the fourth part of a fabulous #GYPSeminarSeries and […]